Tell the Story. Lead the Way.
Accelerate growth
Clarify your unique value in the marketplace with a simple message that sells.
Align your teams
Unite sales, marketing, and leadership around a consistent message that guides the buyer's journey.
Turn potential into performance
From faster onboarding to story-driven selling - we turn new hires into confident performers and help teams sell with heart.
Our solutions
From positioning to performance - story drives it all
STORYGPS:
Message Map
If buyers don’t get it fast, they go elsewhere. We help you nail your positioning and message so you stand out and win.
How it works:
We run a structured process that includes stakeholder interviews, competitive analysis, and collaborative workshops to define your customers, your positioning, craft sharp messaging, and align your team. You’ll leave with a clear, consistent Message Map ready for sales, marketing, and go-to-market teams to use immediately.
STORYGPS:
Teams
Most sales decks don’t sell. We train your team to lead conversations that build trust, spark action, and guide the buyer’s journey.
How it works:
This half-day masterclass gives your sales team practical tools to bring your message to life. Whether they’re using the Message Map or need to sell with more emotional impact, we’ll show them how to use stories to connect and convert.
STORYGPS:
GPS90
New hires can take months to find their voice. Our 90-day sprint gives them the clarity and confidence to start performing from day one.
How it works:
We act as a coach and thinking partner to your new revenue hire in their first 90 days. Through structured weekly sessions, we help them get clear on the business, the offer, and their action plan - fast. From building early confidence to delivering commercial impact, we help them show up strong, stay focused, and make the right moves from the get-go.
Why invest in your story?
Businesses come to us when
Prospects don't 'get it' fast enough.
They struggle to stand out in a crowded market.
They have great people, but they're not aligned and pushing in the same direction.
If your message is messy, growth slows down.
What our clients say
"Working in a complex technical field and with multiple products means that it can be confusing to have clear messaging to our staff and customers. Joe acted as our expert guide in a series of facilitated workshops. His likeable style coaxed and challenged us to develop our messaging and arrive on clear and concise stories that everyone can understand. This brings great value internally and externally and acted as a catalyst for our content generation. A total pleasure."
Marcus Jarman-Smith, Head of Marketing, Medical
Invibio Biomaterial Solutions
"Joe has a real talent for taking complex ideas and making them easy to understand and communicate. We’ve brought him into multiple client projects, and every time, he’s helped teams get clarity on the value their company provides, how they talk about it, and how they connect with customers."
Gareth Martindale, Founder & CEO Sherbert Lemon Creative Design Agency, UK & Dubai
Story drives real results
2,706%
Storytelling increases value of products by up to 2,706% (Significant Objects study, 2009)
22 x
People are 22 times more likely to remember a story-based statistic (Aaker, J, Stanford)
20% +
32% of industry pros reported consistant messaging increasing brand revenue by over 20% (Lucidpress, 2021)
We are StoryGPS
Founded by Joe Cox, StoryGPS brings together a team of storytellers, marketing wizards, designers, and leadership coaches to help brands tell incredible stories - then give their people the means to activate them. Our work spans start-ups to members of the FTSE 250.
