StoryGPS - Brand Positioning and Messaging Consultancy
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    Brand Messaging Consulting by StoryGPS

    In a noisy world, clarity is the last unfair advantage

    About Joe Cox

    Joe Cox, founder of StoryGPS, brand positioning and messaging specialist with ICF coaching certification

    Hello! I'm Joe.

    I'm a brand messaging coach.

    I help complex businesses find the message that makes their value clear, simple and impossible to ignore.

    My main focus areas are:

    Clarify your message. Grow your business.

    Communicateclearly

    Confused customers say no. My process distils your value into clear, simple messages your customers crave.

    Ownyour territory

    Define what makes you different. Unite your teams around it. Show up consistently across every touchpoint.

    Simplifysales

    When your value is clear, buyers understand it faster and choosing you becomes easier.

    266

    touchpoints to close the average B2B SaaS deal

    HockeyStack Labs – B2B Customer Journey Touchpoints 2024

    10+

    channels used across the B2B buying journey

    McKinsey – B2B Pulse Survey 2024

    78%

    of customers more likely to recommend brands that offer simpler experiences

    World's Simplest Brands – Tenth edition

    Don't just take my word for it

    Why invest in your message?

    You need growth, but customers are not engaging fast enough

    If buyers do not quickly understand your value, they hesitate, disengage or move on before the conversation gets going.

    You're not standing out from the competition

    If your message tries to cover everything, you blur your difference and end up sounding like everyone else.

    Teams are telling different stories

    When sales, marketing and leadership are not aligned, buyers hear a different story at every touchpoint, and your value feels weaker.

    AI is creating more content, but not more clarity

    Without a clear messaging strategy to work from, informed by the right customer, competitor and business insights, AI can dilute your brand instead of helping it grow.

    Ways to work together

    Coaching

    One-to-one messaging support.

    Strategy

    A proven process to create your core positioning and messaging framework.

    Masterclass

    A practical training session for sales, marketing or leadership teams.

    Contact StoryGPS

     

    hello@storygps.co.uk →Book a discovery call →Insights →