StoryGPS - Brand Positioning and Messaging Consultancy
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    Insights

    Notes and ideas on brand messaging, positioning and storytelling.

    A flea market table covered in vintage objects, clocks, suitcases and trinkets

    How stories make products more valuable

    Rows of homemade jam jars on a market stall, illustrating the paradox of choice

    Less choice = more sales. The jam study

    A customer tweet criticising Domino's pizza, used in the Pizza Turnaround campaign

    The honest pizza campaign that outperformed the S&P 500

    Roger Bannister breaking the four-minute mile in 1954, illustrating how a new story changes what's possible

    When a story made the world run faster

    Lee Child's novel Killing Floor book cover, illustrating brand positioning on the bookshelf

    What Lee Child can teach us about positioning

    A small humanoid robot sits on a wooden bench reading, illustrating AI interpreting brand messaging

    AI is reading your message